01

01

We’re acutely aware that the world we live in has already changed much faster than many of us have been able to successfully keep up with.

Let’s embrace change and design for a dynamic world where change is the only certainty.

02

02

Pressured lifestyles and the impact of urban environments strain our bodies and minds.

Let’s make it easier for people to flourish by helping them reconnect with their biological selves.

03

03

Our busy modern lives have distracted us from simple pleasures, depriving us of the enjoyment found in the moment.

Let’s reduce, not add to the noise and help bring clarity to peoples’ lives.

04

04

Simply living our lives has disastrous consequences for the environment until we replace the crude linear processes of the industrial age with re-generative ones.

Let’s make it easier for people to make the right choices for the planet.

05

05

We can never escape the enduring challenges of what it is to be a human, such as ill-health, ageing and inequality of means and ability.

Let’s not forget the genuinely difficult aspects of life that we can make a little easier.

06

06

As personal data becomes the product, people are becoming increasingly vulnerable.

Let’s design for a more equitable economy of personal data with clear benefits and a fair exchange of value.

07

07

As technology underpins more of our lives, the challenge is to embrace it while always protecting the specialness of human life.

Let’s design for artificial intelligences that improve human lives rather than diminish them.